Installed in Levi’s flagship store in Mexico City’s trendy Polanco neighborhood, TheBigSpace’s MagicMirror technology identifies the garment in a customer’s hands and presents a product history and collection backstory to the benefit of the consumer. Coordinated and complementary products are also displayed on-screen; there customers could request a different size, accessory or style advise simply by touching the mirror and making a request to the staff.

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