For the Roland-Garros French Open Mr. Grullon and his team created an interactive exploration area to launch Le Coq’s Sportif’s latest Roland Garros collection of tennis apparel and footwear. In conjunction with Nokia, NFC sensors were used on products allowing fans with the latest Nokia phone to tap a product to get more information or order online. Users were presented with large interactive mirrors where product history and designer’s intentions and innovations were explained through an interactive audio/visual experience.