When you're creating your own sh*t man...even the sky ain't the limit
— Miles Davis

Two roads diverged in a wood, and I took the one less traveled by, And that has made all the difference
— Robert Frost

Never let the truth get in the way of a good story
— Mark Twain

Only those who will risk going too far can possibly find out how far one can go
— TS Elliot

It's Not What You Look at that Matters, It's What You See
— Henry David Thoreau

Logic will get you from A to B. Imagination will take you everywhere
— Einstein

I don't know what I'm doing, but whatever it is, I'm at the forefront of it
— Jeff Grosso

Of all the things I've lost, I miss my mind the most
— Ozzy

We are the music makers, and we are the dreamers of the dreams
— Willy Wonka

And those who were seen dancing were thought to be insane, by those who could not hear the music
— Nietzsche

In a mad world, only the mad are sane
— Akira Kursawa

Euroforum : Vienna Conference

In 2004 FABRICA Interactive Creative Director Andy Cameron led the “New Media in Marketing” presentation at the marketing/communications conference Euroforum. At the roundtable, participants discussed the various commercial and artistic interactive installations created and installed among Benetton stores and museums around the world. Mr. Grullon expertly contributed to the forum with his presentation on United People, Benetton’s video messaging platform. Mr. Grullon’s influence at FABRICA contributed to the conceptualization, design, building and implementation of this platform in over a dozen Benetton flagship shops throughout 12 countries.