In 2004 FABRICA Interactive Creative Director Andy Cameron led the “New Media in Marketing” presentation at the marketing/communications conference Euroforum. At the roundtable, participants discussed the various commercial and artistic interactive installations created and installed among Benetton stores and museums around the world. Mr. Grullon expertly contributed to the forum with his presentation on United People, Benetton’s video messaging platform. Mr. Grullon’s influence at FABRICA contributed to the conceptualization, design, building and implementation of this platform in over a dozen Benetton flagship shops throughout 12 countries.