Bringing together the passion for international sailing and technology. Through the innovators at FABRICA, Mr. Grullon spearheaded the creation of larger than life working versions of Alcatel Mobile newest phones for the Louis Vuitton America’s Cup. The 6-foot (2m) device maintained the functionality of a standard smart phone and users were invited to send text messages from the phones and interact in a whole new forum during the game.

americascup